Management and Innovation in the
Digital Age

Subjects and Speakers

Each session’s topic seeks to promote an exchange of knowledge and experiences amongst participants, and to inspire new lines of research across borders.

The speakers are prestigious professors who have extensive teaching and research experience and whose work has been widely published in their respective fields. Sessions are structured around the presentation of articles, case studies, and work of the speakers themselves, presenting reviews of their work and the current state of issues involved

STRATEGIES FOR LAUNCHING NEW VENTURES

Ramon Casadesus-Masanell
Ramon Casadesus-Masanell
Herman C. Krannert Professor of Business Administration
Harvard Business School

SESSION I: GENERATIVE AI VALUE CHAIN
SESSION II: STRATEGY FOR TECHNOLOGY ON THE CUTTING EDGE

Andy Wu
Andy Wu
Arjun and Minoo Melwani Family Associate Professor of Business Administration
Harvard Business School

LEADERSHIP AND DIGITAL BUSINESS TRANSFORMATION

Sunil Gupta
Sunil Gupta
Edward W. Carter Professor of Business Administration
Harvard Business School

PLATFORMS DIGITAL

Chiara Farronato
Chiara Farronato
Glenn and Mary Jane Creamer Associate Professor of Business Administration
Harvard Business School

INNOVATION AND HUMAN CENTERED DESIGN

Matthew Kressy
Matthew Kressy
Founding Director, MIT Integrated Design & Management (IDM) Master’s Program
Founder, Designturn

CUSTOMER CENTRICITY AND MARKETING STRATEGY

Rohit Deshpande
Rohit Deshpande
Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing
Harvard Business School

INFLUENCE: HOW TO GET IT, HOW TO USE IT

Paul Osterman
Paul Osterman
NTU Professor of Human Resources and Management
Sloan School of Management and the Department of Urban Planning
Massachusetts Institute of Technology (MIT)

STRATEGY: RESPONSE TO ENVIRONMENTAL SHIFTS AND PERIODS OF DISCONTINUOUS CHANGE

Tiona W. Zuzul
Tiona W. Zuzul
Assistant Professor of Business Administration
Harvard Business School

*Information is subject to change

*Sessions are conducted in English and require active participation of all attendees. Required readings are also in English. For more details or questions, write to: iap.symposia@uam.es

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